PROBLEM TO BE SOLVED: To provide a liquid cosmetic material particularly suitable for providing for makeup by filling to a fluid coating tool including a coating part, and particularly suitable for eye makeup around the eye.SOLUTION: The fluid cosmetic material contains at least 1-20 mass% of a high luminance particle, 2-10 wt.% of a film-forming resin, 0.3-2 wt.% of an anionic polymeric compound having thickening action, and water, wherein viscosity of a shear rate 76.8S-1 in an EMD-type viscometer at 25°C is in the region of 250-1,000 mPa s.COPYRIGHT: (C)2013,JPO&INPIT【課題】塗布部を具備した液体塗布具に充填して化粧に供するのに適した液体化粧料であって、特に、目元周辺のアイメイクアップに好適な液体化粧料を提供する。【解決手段】少なくとも高輝性粒子1~20質量%と、皮膜形成性樹脂2~10重量%と、増粘作用を有するアニオン性高分子化合物0.3~2重量%と、水とを含有してなる液体化粧料であって、EMD型粘度計におけるずり速度76.8S-1の粘度(25℃)が250~1000mPa・sの範囲であることを特徴とする液体化粧料。【選択図】なし