A fruit guide assembly (110) includes a frame (158) to be positioned between a fruit conveyor and a multi-position fruit feeder, and a vibrator (160) and a fruit guide body (162) each removably fastened to the frame. The fruit guide body has an upper surface with alternating ridges (168) and valleys (170) therein defining a plurality of fruit lanes (172). The fruit guide body has spaced apart upper (166, FIG. 9) and bottom (164, FIG. 9) walls so that the fruit guide body is hollow. It may comprise rotationally molded polyethylene, for example.