An image processor performing image processing for reproducing the skin color of an object easily on a screen without being affected by variation in surrounding environment. The image processor (3) comprises a living body color information acquiring section (9) for acquiring color data in the white region of a living body from image data obtained by photographing the living body as an object, and a data processing section (10) performing white balance adjustment of the photographed image data based on the color data acquired at the living body color information acquiring section.
