Stick pack (10) for a liquid, cream or gel-type product comprising a tubular sachet (12) with a first end (14) and a second end (16) a first portion (13) close to the first end (14) being filled with liquid, cream or gel-type product a second portion (15) an applicator insert (20) between said first end (14) and said second end (16), said applicator insert (20) being sealed to the tubular sachet (12) such that no product can pass between the wall of the tubular sachet (12) and the applicator insert (20), said applicator insert (20) having a passage (22) for the product.
