A hair cosmetic material comprises four components (A), (B), (C) and (D), in which the component (A) is 0.1% by mass or more and 20% or less by mass of a cationic surfactant, the component (B) is 0.1% by mass or more and 5% or less by mass of a succinic acid and a salt thereof (content measured by acid), the component (C) is 0.05% by mass or more and 5% or less by mass of a naphthalene sulfonic acid and a salt thereof (content measured by acid), the component (D) is 5% by mass or more and 30% or less by mass of a dipropylene glycol, and water.本發明係一種毛髮化妝料,其包含:成分(A)陽離子性界面活性劑0.1質量%以上且20質量%以下;(B)琥珀酸或其鹽0.1質量%以上且5質量%以下(以酸計之含量);(C)萘磺酸或其鹽0.05質量%以上且5質量%以下(以酸計之含量);(D)二丙二醇5質量%以上且30質量%以下;及水。