The present invention belongs to the field of data mining, provided are an advertisement feedback technology usage count statistical method and a data acquisition device, the method comprising: recording a merchant corresponding to each advertisement; when a user clicks on a video, playing back a pre-show advertisement; reading a room number and user information corresponding to an advertisement playback terminal; feeding back the number of times the advertisement is played and the user information to the merchant, and sending technical usage data to a data acquisition terminal preset by the manufacturer. The present invention collects information on hotel users who watch advertisements, conducts specific analyses to obtain information on the users such as age, consumption level, birthplace, and place of residence, and then feeds said information back to the merchant, thus providing the merchant who has placed the advertisement with the number of times the placed advertisement is played back and the target au
