A fishing line holder for securing lines or cords has a generally J shaped body. A deformable resilient cushioned material is affixed to the short leg of the J so as to create a retention means in an area between the material and the long leg so that the lines are compressed and retained. The long leg of the J projecting beyond a gap opening of the device is formed as an elongate finger used to coil line before being inserted into the gap and providing a guide for the line.
