Rodent trap bait for spring-activated rodent traps and packaging therefor is disclosed. An example embodiment includes: a twisted wire core; fiber filaments surrounding and captured by the twisted wire core; and a liquid rodent attractant absorbed into the fiber filaments, the fiber filaments being fabricated from a natural or synthetic material to retain the liquid rodent attractant, the fiber filaments being interspersed with colored, fluorescent, or attractive filaments configured to conform to visual and mental triggers associated with small rodents.