An illuminated animal restraint includes an elongated leash having a housing having a selectively enabled light source. The light source has a try-me timer assembly which enables selectively sampling operation of the light source and enables continuous and intermittent operation of the light source. A try-me package is provided with an opening to allows the user to press a button to activate intermittent or “try-me” illumination of the leash without draining the power source and without removing the leash from the package. The continuous operation is activated by removing the leash from the package.