An object of the present invention is to provide a cosmetic material that maintains smoothness when applied, imparts firmness and moisturization to the skin, and is excellent in the sense of use such as fusion to the skin. The present invention relates to an oil-in-water emulsified cosmetic, characterized in that it contains the following components (A) to (D): (A) at least one selected from higher alcohols having 14 to 22 carbon atoms； (B) Hydrophilic nonionic surfactant； (C) oil； and (D) 0.5 to 1.5% by mass of water-soluble thickener； and (C) the oil contains 1 to 1 relative to the total amount of cosmetics 5% by mass of (C1) solid oil and (C2) liquid oil, the hardness of the cosmetics (needle 8ϕ, 25°C) is 5-19.本發明之目的在於提供一種化妝料，其於塗抹時保持滑潤性，且對皮膚賦予緊緻感及濕潤感，並且對肌膚之融合感等使用感優異。本發明係關於一種水中油型乳化化妝料，其特徵在於：其係含有以下之成分(A)～(D)者：(A)選自碳數14～22之高級醇中之至少1種；(B)親水性之非離子性界面活性劑；(C)油分；及(D)0.5～1.5質量%之水溶性增黏劑；且上述(C)油分包含相對於化妝料總量為1～5質量%之(C1)固形油分、及(C2)液狀油分，化妝料之硬度(針8ϕ、25℃)為5～19。
