The invention provides a pH time stability high.Make up materials with high moisturizing effect.The cosmetic material of the invention comprises: (a) selected from carboxyl vinyl polymer,Acrylic acid alkyl methacrylate copolymer,And at least one polymer of such salts is more than 0.1% by mass and less than 3% by mass;(b) water bentonite clay mineral is more than 0.1% and less than 2% by mass;(c) more than 0.05% and less than 1% by mass of multivalent metal salts of fatty acids;(d) higher alcohols with carbon number of 12-22 are more than 0.1% by mass and less than 5% by mass;And (E) water;Component (a) and component (b) are contained in the same continuous phase.本發明提供一種pH之經時穩定性高、顯示高保濕效果的化妝料,本發明之化妝料係含有:(a)選自羧基乙烯基聚合物、丙烯酸-甲基丙烯酸烷基酯共聚物、及此等之鹽的至少1種聚合物0.1質量%以上且3質量%以下;(b)水膨潤性黏土礦物0.1質量%以上且2質量%以下;(c)脂肪酸之多價金屬鹽0.05質量%以上且1質量%以下;(d)碳數12~22之高級醇0.1質量%以上且5質量%以下;及(e)水;成分(a)及成分(b)係含於相同之連續相中。