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Presentation Measure Using Neurographics
专利权人:
The Nielsen Company (US); LLC
发明人:
Anantha Pradeep,Robert T. Knight,Ramachandran Gurumoorthy
申请号:
US16421864
公开号:
US20190282153A1
申请日:
2019.05.24
申请国别(地区):
US
年份:
2019
代理人:
摘要:
Presentation of materials such as advertising and marketing materials is evaluated and/or dynamically modified using neurographical data. User images, video, and audio, etc. are analyzed when a user is presented with stimulus materials. User data such as a user image is matched with a neurographical aggregate to identify user information and emotional state. The neurographical aggregate identifies actions and/or additional stimulus material for presentation to the user. User information and emotional state also allow evaluation of the presented materials.
来源网站:
中国工程科技知识中心
来源网址:
http://www.ckcest.cn/home/

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