PROBLEM TO BE SOLVED: To solve the problem that conventional coloring materials bring about color deviation and color separation.SOLUTION: The present invention relates to a highly functional coloring material which causes less separation between a pigment and tabular inorganic powders and brings about less color separation and which is obtained by applying evenly a coating of pigment on surfaces of tabular colorless to white inorganic powders via a specific binder resin.COPYRIGHT: (C)2015,JPO&INPIT【課題】 既存の化粧料では、色ぶれ、色分離が起こる。【解決手段】 平板状の無色~白色の無機粉体表面に、特定のバインダー樹脂を介して顔料を均一にコーティングすることにより、顔料と平板状無機粉体の分離や色別れが少ない高機能な色材が得られる。【選択図】なし