A pacifier attachment device for releasably attaching a pacifier to a toy, the pacifier attachment device comprising: an integrally-formed substrate formed from a flexible and elastic polymer material, wherein the integrally formed substrate includes a strap having a first strap portion and a second strap portion, and a coupling mechanism for releasably coupling the first strap portion with the second strap portion, said coupling mechanism being integrally formed with the strap.
