A customized fishing lure system having a lip and a body. The lip being adapted to provide resistance when said fishing lure is moved within water. The body having a keyway adapted to receive, engage and lock the lip. The lip being adapted to releasably engage with the body without the need of another structural element or hand-tool. The lip further having a stem portion and a protrusion portion being adapted to releasably engage within the keyway. The lip is not capable of being releasably disengaged from the body by merely apply a longitudinal tensile force to the lip. The lip is releasably engaged within the keyway by applying a rotational force no greater than 360 degrees. The lip being adapted to receive different weighted-inserts to achieve different depth of dive in water when being retrieved.
