The embodiment of the present disclosure discloses an intelligent blind guide method and apparatus, and relates to the field of artificial intelligence, so as to solve the problem that an intelligent blind guide system requires the whole-process intervention of an artificial customer service staff, which results in high work intensity. The intelligent blind guide method includes: obtaining a confidence of an intelligent blind guide according to sensor information, wherein the confidence indicates the reliability of blind guide information generated according to the sensor information without artificial decision； generating the blind guide information according to the sensor information if the confidence is greater than or equal to a preset threshold, and importing artificial decision to generate the blind guide information if the confidence is less than the preset threshold. The embodiment of the present disclosure is applied to a blind guide helmet.
