A resilient sleeve removably encases a body fluid monitor. The sleeve includes a visually enhancing adornment for promoting the optical recognizability of the encased body fluid monitor. The visually enhancing adornment can include a highly visible color and/or indicia such as a letter, word, phrase and/or logo for promoting the optical recognizability of the body fluid monitor. The color and/or indicia can be associated with a cause and/or organization to allow for cause-based marketing of body fluid monitor. In some embodiments the cause is charitable. In some cases the organization is a school. In some embodiments a body fluid monitoring kit includes a visually enhancing adornment for promoting its optical recognizability. The visually enhancing adornment can include a highly visible color and/or indicia such as a letter, word, phrase and/or logo for promoting the optical recognizability of the kit.
