PROBLEM TO BE SOLVED: To provide a milk flavor imparting material substitutable for powdered milk especially for skim-milk, capable of imparting excellent milk flavor to food and drink.SOLUTION: A milk flavor imparting material contains (A) whey mineral and (B) lactic fermentation flavor material as much as 0.001-5 pts. mass (B) lactic fermentation flavor material in terms of a solid content to a 1 pt. mass solid content of (A) whey mineral, preferably, further contains (C) phospholipid as much as 0.0001-0.5 pt. mass to the 1 pt. mass solid content of (A) whey mineral, and further preferably, contains (D) saccharide as much as 0.5-40 pts. mass in terms of a solid content to the 1 pt. mass solid content of (A) whey mineral.SELECTED DRAWING: NoneCOPYRIGHT: (C)2017,JPO&INPIT【課題】粉乳類、とくに脱脂粉乳を代替可能であり、飲食品に対し良好な乳風味を付与することのできる乳風味付与材を提供すること。【解決手段】(A)乳清ミネラル、及び、(B)乳酸発酵風味素材を、(A)乳清ミネラルの固形分1質量部に対し、(B)乳酸発酵風味素材を固形分として0.001~5質量部含有することを特徴とする乳風味付与材。さらに(C)リン脂質を、(A)乳清ミネラルの固形分1質量部に対し、0.0001~0.5質量部含有することが好ましい。またさらに(D)糖類を、(A)乳清ミネラルの固形分1質量部に対し、固形分として0.5~40質量部含有することも好ましい。【選択図】なし