An apparatus used for fishing; the apparatus includes an elongate member having a plurality of second contact strips, a proximal end and a distal end. The apparatus also includes a recess located on the proximal end of the elongate member. Further still, the apparatus includes a housing having an aperture, an internal motor, a plurality of buttons, and a plurality of first contact strips. The housing is configured for removable coupling with the recess. The plurality of first contact strips on the housing are configured for removable coupling with the plurality of second contact strips on the elongate member. The apparatus is useful for automating the process of delivering and retracting a fishing line from the housing.
