Various embodiments of the present invention are directed to a device for the reduction perceived pain in patients. Various embodiments comprise a flexible shell comprising a pliable material and a first non-planar surface and a second surface opposite the first surface. The flexible shell defines an interior cavity located intermediate the first surface and the second surface and filled at least in part by a first substance. The first surface comprises a plurality of protrusions distributed therein and configured to be depressed into the skin of the patient. The pain reducing device may execute a cooling functionality upon being moved from a first position to a second position. When cooled and depressed against the patient's skin, the pain reducing device provides a sensory confusion sensation to the patient, thereby reducing perceived pain caused by a needle insertion.
