PROBLEM TO BE SOLVED: To improve a display screen of a liquid crystal display device of an electric reel for fishing in which it is hard to grasp the outline of the reel body even in lighting, and the visual angle is narrow and consequently the information has to be visually recognized from the front of the display screen.SOLUTION: The multifunctional display device of the electric reel for fishing is provided on the surface of an exterior member provided on the electric reel so that a strip-shaped luminescent part in which light emitting regions continuously divided into a plurality of sections emit strip-shaped lights, is exposed. The display is provided with a light emission control part for controlling light emission so that for each of the divided light emitting regions of the strip-shaped luminescent part according to the operating condition of the electric reel for fishing, forms a strip-shaped light emitting region and forms different light emission modes according to lighting or blinking.COPYRIGHT: (C)2013,JPO&INPIT【課題】魚釣用電動リールの液晶表示素子の表示画面は、ライトで照明しても、リール本体の輪郭は把握できず、表示視角が狭く表示面の正面から情報を視認しなければならない。【解決手段】魚釣用電動リールの多機能表示装置は、魚釣用電動リールに設けられた外装部材の表面上に、連続で複数に区分された発光領域が帯状に発光する帯状発光部が露呈するように設けられている。搭載される発光制御部は、帯状発光部の区分された発光領域毎に魚釣用電動リールの動作状態に応じて、発光領域が帯状となって、それぞれに点灯又は点滅による異なる発光形態を成すように発光制御する。【選択図】図1