Emulsion concentrate comprises (parts by weight): a water-insoluble oil (1), a hydrophilic nonionic emulsifier (0.25-0.6), a lipophilic coemulsifier (0.25-0.6), a polyol (0.45-0.65) and water, provided that the oil content is less than 50 wt.%. Independent claims are also included for: (1) cosmetic or pharmaceutical composition comprising (parts by weight): a water-insoluble oil (1), a hydrophilic nonionic emulsifier (0.25-0.6), a lipophilic coemulsifier (0.25-0.6) and a polyol (0.45-0.65); (2) paper, nonwoven or woven product for body care and cleansing, comprising (parts by weight): a water-insoluble oil (1), a hydrophilic nonionic emulsifier (0.25-0.6), a lipophilic coemulsifier (0.25-0.6) and a polyol (0.45-0.65).