PROBLEM TO BE SOLVED: To provide an article installation structure allowing easy installation of an article having a leg part extending in an extension direction of a base material relatively to the base material.SOLUTION: This fishing rod includes: a rod-shaped fishing rod body 30 fishing line guides 20 each having a leg part 26 disposed on the outer face of the fishing rod body 30 and extending along the extension direction D of the fishing rod body 30 and tubular fixing members 40 each made of a fiber-reinforced plastic, each covering the outer face of the fishing rod body 30 together with the leg part 26, and each pressing the leg part 26 toward the outer face.COPYRIGHT: (C)2014,JPO&INPIT【課題】 基材に対してこの基材の延設方向に延びる脚部を有する物品を簡単に取り付けることが可能な物品取付構造を提供する。【解決手段】 一実施形態に係る釣竿は、棒状の釣竿本体30と、釣竿本体30の外面の上に配置され釣竿本体30の延設方向Dに沿って延びる脚部26を有する釣糸ガイド20と、繊維強化プラスチックにより構成され、釣竿本体30の外面を脚部26とともに覆い、脚部26を該外面に向かって押圧する筒状の固定部材40と、を具備する。【選択図】 図2