A tubular structure having a decorative layer formed of an active energy radiation-cured ink which is less prone to damage by flexing or bending action. The tubular structure comprising a tubular body (20, fig 4a) and a decorative layer including a coloured layer 32 formed of an active energy radiation-cured ink on a particular region in a surface of the tubular body over half or more of the tubular body. The coloured layer has cut portions 62 formed by cutting off at least a part of the coloured layer. The cut portions 62 partially divide the coloured layer at positions spaced by less than half the circumference of the tubular body. The cut portions may be formed of a coloured layer having a smaller thickness than other coloured layer regions. The tubular structure may be a fishing rod. In an alternative embodiment the thin and thick layers may be reversed.