PROBLEM TO BE SOLVED: To provide a rod evaluation system that realizes a simulated experience of lure vibration transmitted to a rod and can easily evaluate compatibility with the lure.SOLUTION: A rod evaluation system comprises: a vibration measuring device that measures a lure vibration to be transmitted to a fixedly-arranged reference member through a reference line, when a lure to be measured is moved under water in a state of connecting the reference member and the lure with the reference line； a vibration exciter 30 for vibrating a use line 6 to be fed out from a reel 5 attached to a rod 4； a storage unit 31 that stores multiple kinds of lure vibration data measured by the vibration measuring device； an input unit 32 for selecting desired vibration data from multiple pieces of the vibration data stored by the storage unit 31； and a control unit 33 that controls the vibration exciter 30 so as to vibrates the use line 6 on the basis of the vibration data selected by the input unit 32.
