An electronic fishing lure that closes a circuit upon being submerged in water such that two distinct phases of operation are triggered. The first phase immediately begins once sensor pins protruding from the fishing lure casing detect that the fishing lure is submerged in water. This phase emits electronic impulse energy in a waveform that simulates an initial injury to a wounded living thing. The second phase then begins, which relates to a motor calibrated to cause vibrations that simulate the resulting distress and escape attempt of a living thing. The phases serve to attract predatory aquatic creatures toward the fishing lure.
