Provided is an imaging apparatus for photographing an image by an intensity of return light obtained from an eye to be inspected irradiated with measuring light, the imaging apparatus including: a fixation target for the eye to be inspected to fixate, an illuminated position setting unit for setting an illuminated position of the fixation target and an illuminated position controlling unit for controlling the illuminated position setting unit so as to move the illuminated position of the fixation target for a first observation area to an illuminated position of the fixation target for a second observation area, in which the imaging apparatus calculates a movement distance of the illuminated position of the fixation target on the basis of a diopter scale of the eye to be inspected.