A case and storage system for fishing rods, reels, and tackle comprising a hard sided case and insert. This insert includes a first end, a second end, a reel support member, a first rod support member, and a second rod support member. The first end includes a plurality of notches to support the handle of a fishing pole. The second end includes a groove sized to fit a tackle container. The reel support member includes a plurality of notches to support the handle of a fishing pole and can be alternately spaced with the notches on the first end to allow increased storage. The rod support members include a plurality of notches to support the fishing rod.
