A process is provided for preparing a salt product with reduced sodium content including the step of providing a concentrated brine, which is typically seawater, to which has been added potassium chloride. The mixture is transferred to a crystallizer unit where at least a portion of the mix is transferred to the crystallizer through a washing column. Liquid is evaporated from the crystallizer such that crystals form, crystals are passed from the crystallizer through said washing column to a separating unit such that in the passing through the washing column the crystals are rinsed with the brine portion being transferred as a counter current through the column. The inventive process is characterized by recycling of the brine from which the salt crystallizes, thus all main ingredients of the mixed input brine reach a steady equilibrium concentration in the mother liquor in the crystallizer. These will then precipitate as crystals, as more of the respective substances gets added to the mother liquor through inflow of mixed input brine. None of the liquor is purged out of the system as in conventional salt crystallizers. All the components in the feed are substantially contained in the product from the crystallizer either as crystalline material or soluble ingredients.