To obtain cosmetics or skin external preparations that contain skin active ingredients, are excellent in the crystallization of a cell-to-cell lipid packing structure, are excellent in a permeation feeling and skin resilience and firmness, and have no stickiness.SOLUTION: The present invention provides cosmetics or skin external preparations containing following components: (A) a skin active ingredient with a 25°C pKa of 3-4.5, a 25°C distribution coefficient logP of 2 or less, and a molecular weight of 1000 or less, (B) water, and (C) phospholipids, with the content of the component (C) of 0.5 mass% or more, and having a 25°C pH of 3-7.SELECTED DRAWING: None【課題】皮膚有効成分を含有し、細胞間脂質充填構造の液晶化に優れ、浸透感、肌のハリ・弾力、べたつき感の無さに優れた化粧料又は皮膚外用剤を得ること。【解決手段】 次の成分(A)~(C):成分(A)25℃におけるpKaが3~4.5、かつ、25℃における分配係数logP値が2以下、かつ、分子量が1000以下の皮膚有効成分成分(B)水成分(C)リン脂質を含有し、前記成分(C)の含有量が0.5質量%以上であり、かつ、25℃におけるpHが3~7の化粧料又は皮膚外用剤。【選択図】なし