Diffusion of body fluid is not suppressed by an emboss, an accurate diffusion status of body fluid is visible, and discomfort due to stickiness does not occur. The emboss (10) includes a body fluid expelling part emboss (11) that is formed at an area corresponding to a body fluid expelling part (H) along a longitudinal direction of the absorbent article, and is constituted of a shaped line protruding outward in a width direction of the absorbent article, longitudinal direction embosses (12) that are formed at the front and the rear of the body fluid expelling part emboss (11) along the longitudinal direction of the absorbent article, respectively, inclined embosses (13) extending from outer end portions of the longitudinal direction embosses (12), respectively, and being inclined toward a center side in the width direction of the absorbent article. The inclined embosses (13) function as a scale and an accurate diffusion status of body fluid is visible. Further, by providing the right and left inclined embosses (13, 13) such that their end portions are spaced apart from each other in the width direction, the diffusion of the body fluid is not suppressed and discomfort due to stickiness does not occur.