A method of manufacturing a fishing lure includes positioning a feather or fur portion about a mold that approximates a body of a fishing lure. The feather or fur portion is positioned proximal to where a fin of the fishing lure would be. The method includes filling the mold with a flexible material to form the fishing lure body, wherein the flexible material engages the feather or fur portion to encapsulate at least a portion thereof within the fishing lure body and ejecting the completed fishing lure body having feather or fur portions at the position proximal to where a fin of the fishing lure would be. A related fishing lure/bait is also provided.
