A system (10) for cutting a web material (11) and applying the web material (11) on a substrate (13) comprises a feed roll (16； 35) configured to advance the web material (11). The system (10) includes an anvil roll (18) configured to receive the web material (11) from the feed roll (16； 35) and provide a section (12) of web material (11) having a defined length. The system (10) includes a cutting element (20) configured to cut the web material (11) to form the section (12) of web material (11). The anvil roll (18) is configured such that the anvil roll (18) surface advances at an anvil roll surface speed. The feed roll (16； 35) is configured to rotate at a first feed roll surface speed that is slower than the anvil roll surface speed and a second feed roll surface speed that is substantially the same as the anvil roll surface speed when the cutting element (20) cuts the web material (11).
