A system and a method for moving wrap material in a baler are described. A motor can be secured to the baler and can be configured to rotate a wrap roller of the baler. The motor can be caused to rotate the wrap roller in a first direction, such that the wrap roller moves the wrap material towards a crop package contained by the baler. The motor can also be caused, during application of the wrap material to the crop package, to brake the wrap roller relative to the first roller direction or to rotate the wrap roller in a second direction that is opposite the first direction, in order to stretch the wrap material.
