In one embodiment, a process and method of screening an avian embryo feather color (pre-hatching) and determining the sex of the avian embryo, based at least in part, on the feather color or the color of feather precursors is provided. In an alternate embodiment, a process and method of screening chick embryo sex is provided, comprising the steps of: (i) obtaining a chicken egg (ii) exposing the chicken egg to, or contacting the chicken egg with, electromagnetic radiation emitted from an electromagnetic radiation source (iii) determining the amount of absorption, diffusion, refraction, reflection or a combination of any of the forgoing, of the electromagnetic radiation by the chicken egg by using an imaging system (iv) comparing the absorption, diffusion, refraction, reflection or a combination of any of the forgoing, of the electromagnetic radiation by the chicken egg to a database and (v) determining the sex of the chick embryo in the chicken egg, at least in part, as a result of the comparing step.