Alcoholic beverages enriched with a neurotransmitter precursor are provided. The enriched alcoholic beverages, for example, beer, wine, fruit wine or spirit, afford enhanced euphoric feeling, elevated mood, motivation, focus and sociability, which exceed similar effects exerted by corresponding non-enriched beverages, yet reduce the adverse effects associated with alcohol consumption, particularly with intoxication. Further provided are methods for enhancing and prolonging a euphoric sensation associated with alcohol consumption, and methods for enhancing a desired cognitive ability, emotion, and/or a mental skill, comprising the provision to a subject, upon alcohol consumption, of an effective amount of at least one neurotransmitter and/or at least one neurotransmitter precursor and, optionally, one or more psychostimulant substances.
