the present invention is excellent in sense of firmness, it was also excellent in softness and moisturizing effect to provide an oil-in-water emulsified cosmetic. Oil-in-water emulsified cosmetic composition of the present invention includes the following (A) ~ (F) component, and wherein the amount of non-polar oil is 30% or less in the component (C) the total amount. (A) a number average molecular weight of the hydrogenated polyisobutene 0.1 to 5% by weight is 2000~3000 (B) higher alcohol less than 0.1 to 1 mass% (C) the oil component from 1 to 25 mass% (D) surfactant agent 0.3-5 wt% (E) water-soluble thickener 0.05 to 5 mass% (F) aqueous component本発明は、はり感に優れ、やわらかさおよび保湿効果にも優れた水中油型乳化化粧料を提供する。本発明にかかる水中油型乳化化粧料は、次の(A)~(F)成分を含み、非極性油分の配合量が(C)成分全量中30%以下であることを特徴とする。(A)数平均分子量が2000~3000である水添ポリイソブテン 0.1~5質量%(B)高級アルコール 0.1~1質量%未満(C)油性成分 1~25質量%(D)界面活性剤 0.3~5質量%(E)水溶性増粘剤 0.05~5質量%(F)水性成分