A fishing lure consists of a body member and a flexible tail member. The tail member has a leading edge and a trailing edge, both extending from the body member and terminating at a common bend apex of the tail member. A wing feature is located adjacent to the common bend apex and is positioned between the leading edge and trailing edge. The wing feature is generally oriented such that the leading face of the wing feature is angled forward, or into the direction of oncoming water flow around the moving lure. The predetermined relative geometry of the tail member and wing feature enables a significant oscillating motion of the tail member while simultaneously and uniquely providing a means for the lure to swim either generally deeper or shallower, depending on an angler-chosen mounting orientation of the lure onto a pre-existing weighted hook.
