1. A composition for topical application comprising: a) humectant component in an amount from about 40% to about 77%, by weight of the composition, wherein the humectant component comprising: i) from about 0.25% to about 7% by weight of the structuring composition humectant selected from polyethylene glycols having an average molecular weight of from about 3000 to about 8000, and mixtures thereof and ii) at least one secondary humectant b) an abrasive in an amount from about 5% to about 35% by weight of the composition c) from about 0% to about 1.5% by weight of the composition of viscosity modifier, selected from gums, binding agents, cellulosic thickeners, and mixtures thereof d) a total solids content of 50% or less by weight of the composition e) water in an amount from about 5% to about 12% by weight of the composition wherein the structuring humectant added to the composition in a solvent solution, or added in a controlled manner to the composition of the molten material at a temperature less than about 35 ° C and under vigorous or turbulent mixing vstryahivanii.2. A composition for topical application according to Claim. 1, characterized in that the abrasive is a precipitated silica, characterized by an oil absorption of less than about 250 cc / 100g, a BET surface area of less than about 150 m / g and a median particle size of less than about 50 mkm.3. A composition for topical application according to Claim. 1, characterized in that the composition has a water activity value from 0.25 to 0.46 as measured at1. Композиция для местного применения, содержащая:a) компонент увлажнителя в количестве от приблизительно 40% до приблизительно 77%, по массе композиции, при этом компонент увлажнителя содержит:i) от приблизительно 0,25% до приблизительно 7% по массе композиции структурирующего увлажнителя, выбранного из полиэтиленгликолей, имеющих среднюю молекулярную массу от приблизительно 3000 до приблизительно 8000, и их смесей иii) по меньшей мере, один вторичный