An air freshener enhancer includes a base having a support for holding a fragrance composition, first inlet openings for receiving ambient air, first outlet openings positioned adjacent the fragrance composition, and main airflow channels for supplying air from the first inlet openings to the first outlet openings a fan for blowing the air from the first inlet openings, through the main airflow channels and out through the first outlet openings and the base further includes second inlet openings in a side wall for receiving ambient air, second outlet openings positioned above the fragrance support, and auxiliary airflow channels positioned between the main airflow channels and extending between the second inlet openings and second outlet openings such that air forced through the main airflow channels results in suction of air through the auxiliary airflow channels and out the second outlet openings into contact with the fragrance composition.