This endoscope apparatus includes: an insertion portion configured to include a bend portion an image pickup portion configured to capture an image of an object to be inspected an operation portion configured to perform a bending operation of the bend portion a storage portion configured to store at least an image of the objected to be inspected as a recorded image a display portion configured to display the image, and a display control portion configured to: determine a display orientation of a superimposition information display the image captured by the image pickup portion without rotating the image and display the superimposition information, the display control portion being further configured to: determine a display orientation of at least one of the recorded image and a Graphical User Interface and display the at least one of the recorded image and the Graphical User Interface.
