An ultrasonic measurement apparatus includes a calculation processing section that performs weight selection of selecting one of a predetermined weight and an adaptive weight, as a signal combination weight for the reception beam forming process, for each processing target point of a target region, and generates an ultrasonic image by performing the reception beam forming process, and the calculation processing section performs edge detection with respect to the target region on the basis of the received signal, extraction of extracting an edge portion satisfying a predetermined condition with respect to a beam direction in the reception beam forming process related to the processing target point among edge portions detected through the edge detection, and weight selection of selecting the predetermined weight as the signal combination weight in a case where the processing target point is the extracted edge portion.