A process for the management of a flow of products along a plant for making and packing respective articles, in particular in the form of rolls, such as rolls of toilet paper or paper towels, an apparatus for making and packing the articles, in particular including one or more lines for making and packing the articles, a rewinding machine for making the semi-finished product and elements for accumulating or storing the semi-finished products, from which the making and packing apparatus, that is, the respective making and packing line, receives the semi-finished product and which, in turn, receives the semi-finished product from the rewinding machine for making a semi-finished product. According to the process, the respective operating speed of the respective line of the making and packing apparatus downstream is adjusted in such a way that the semi-finished product in the accumulation elements is kept around a predetermined filling level.
