The invention relates to a method and device for orienting an umbilicated fruit, in which, during a first orientation phase (22), the presence of at least a portion of an umbilicus is detected in at least one initial image (II), then the fruit is driven (24) in spinning rotation about a first axis of rotation at an angular amplitude of between 5° and 45°, and then the presence of at least a portion of an umbilicus is detected in at least one subsequent image (IU). If at least a portion of an umbilicus is detected in at least one initial image (II) and no longer detected in each subsequent image (IU), the first orientation phase is stopped and the method is continued.
