PROBLEM TO BE SOLVED: To provide an oil-in-water type emulsion cosmetic to be applied to eyelashes or hair that is nonsticky and easily forms a cosmetic coating film when makeup is removed.SOLUTION: An oil-in-water type emulsion cosmetic includes (a) 2-10 mass%, in terms of solid content, of a polyvinyl acetate emulsion and (b) 7-15 mass%, in terms of solid content, of an alkyl (meth)acrylate copolymer emulsion, where the total blend amount of (a) and (b) is 9-20 mass% in terms of solid content and the (a):(b) blend ratio is 1:1 to 1:5 in terms of solid content.COPYRIGHT: (C)2014,JPO&INPIT【課題】べたつきがなく、フィルム落ちの良い睫毛又は毛髪に適用される水中油型乳化化粧料を提供する。【解決手段】(a)ポリ酢酸ビニルエマルション2~10質量%(固形分換算)と、(b)(メタ)アクリル酸アルキル共重合体エマルション7~15質量%(固形分換算)を含み、(a)と(b)の合計配合量が9~20質量%(固形分換算)であり、(a)と(b)の配合割合が(a):(b)=1:1~1:5(固形分換算)であるものとする。【選択図】なし