Composition for coloring keratinous fibers, comprises at least an oxidation base, at least a coupler, at least an aminated silicone having a molecular mass (Mw) of >= 75000 and at least a monoethanolamine (1-10 wt.%), in a coloring medium. Independent claims are included for: (1) a process of coloring of keratinous fibers comprising applying the composition on the keratinous fibers, in the presence of an oxidizing agent to develop the desired color and (2) a device with several compartments comprising a first compartment containing the composition, and a second compartment containing at least a oxidizing agent, in a medium.