PROBLEM TO BE SOLVED: To provide a vehicular occupant feeling correspondence control device capable of satisfactorily forming a sense of unity between a driver and a passenger.SOLUTION: The vehicular occupant feeling correspondence control device includes: biological information detection means 2 for detecting a plurality of kinds of biological information of occupants feeling estimation means 11 for estimating the feelings of the occupants on the basis of the biological information detected by the biological information detection means 2 feeling improvement means 3 for causing the feelings of the occupants to be improvable and control means 12 for controlling the feeling improvement means 3. The control means 12 includes an occupant feeling comparison part 14 for comparing feelings of the occupants estimated by the feeling estimation means 11, and an execution part 16 for controlling the feeling improvement means 3 so as to cause feelings of the occupants to come close to each other when the feelings of the occupants are separated form each other, and restricts the control of the feeling improvement means 3 for causing the feelings of the occupants separated from each other to come close to each other when a preset restriction condition based on the biological information is established.SELECTED DRAWING: Figure 2