The present application discloses a recombinant fiber selective promoter region comprising a DNA molecule comprising a fiber specificity region of a cotton lipid transfer protein gene promoter operably linked to a DNA molecule comprising a nucleotide sequence having at least 90% sequence identity to a nucleotide sequence of about 500 consecutive nucleotides of the 3 end of the FB8 like 2 promoter and use thereof to increase fiber selective expression of products of interest in cotton fiber cells.
