A machine for processing and keeping ice cream, slush drinks and similar products, comprises a display counter comprising, a plurality of visible mixing and freezing cylinders for processing basic products and keeping ice cream, and a cooling circuit which allows the temperature of the basic products and of the ice cream to be adjusted the cooling circuit is equipped with a first refrigerating circuit and a second heating circuit having respective offtake branches dedicated to each of the mixing and freezing cylinders and designed to maintain the temperature for processing the basic product at the same temperature for keeping the ice cream.