An ultrasound diagnostic apparatus of an embodiment includes filter processing circuitry, setting circuitry, an estimation circuitry, image generation circuitry, and control circuitry. The filter processing circuitry uses, as input data, a data array of reflected wave data of the same location collected by transmitting/receiving ultrasound multiple times and performs filter processing on the input data to output output data in which a clutter component is suppressed. The setting circuitry sets a correction value on the basis of a power value of the input data and a power value of the output data. The estimation circuitry acquires corrected blood flow information by using the output data and the correction value. The image generation circuitry generates ultrasound image data on the basis of the blood flow information. The control circuitry causes the ultrasound image data to be displayed in a display.
